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Yo, South Africans: Don’t Let Inflation Eat Your Wealth!

  • Ed
  • Apr 18
  • 3 min read

Updated: 7 days ago


money depreciates as time moves forward

Imagine you’re chilling with R1,000 in your wallet, ready to grab your fave braai pack, some beers, and a bit of biltong. Fast forward a year, and that same R1,000 only gets you half the biltong and maybe a smaller pack of wors because prices have crept up. That’s inflation, and it’s like a silent thief sneaking away your money’s value. Investment guru Dave Foord nails it in his book Time in the Markets: “The biggest destroyer of capital is inflation.” Let’s unpack why this matters for your future and how you can fight back—without needing a finance degree.

Inflation: The Sneaky Wealth-Killer

Here’s the deal: inflation makes everything more expensive over time. If your investments aren’t growing faster than inflation, your money’s real value—what it can actually buy—shrinks. Think of it like trying to keep your lifestyle vibes going in retirement. If your savings can’t keep up, you might be swapping your annual Durban holiday for a staycation in your backyard.

Let’s paint a picture. Say you’re retired with R1 million stashed in a fixed deposit earning a decent 9.5% a year. You pull out R95,000 annually to cover your bills, braais, and maybe a new pair of takkies. Sounds solid, right? But if inflation’s predicted to be running at 4,5% this year (pretty typical in SA), that R95,000 won’t stretch as far. After 10 years, it’s only worth about R58,321 in today’s terms. That’s a 38.6% drop in what you can actually buy. Your R1 million stays the same, but your lifestyle? It’s taking a serious hit. You’re not imagining it—inflation is real, and it’s coming for your purchasing power.

Why This Hits Hard in SA

South Africans feel inflation’s sting more than most. The official Consumer Price Index (CPI) might say 3,2%, but your personal inflation rate could be way higher. Think about it: medical aid premiums jumping 10% a year, Eskom bills climbing, property rates sneaking up, and don’t get me started on petrol or school fees. Your cost of living might be outpacing CPI, making it even tougher to stay ahead. That’s why your investments need to work harder than ever to grow above inflation.

A Real-World Example

Let’s make it tangible. Picture you’ve got R1 million today, and you’re eyeing retirement in 10 years. At 5% inflation, that R1 million will only have the buying power of about R613,913 in today’s rands. That’s right—your million’s real value gets slashed by nearly 40%. If you’re not growing that money faster than 5% a year after fees and taxes, you’re losing ground. And in SA, where costs like healthcare and utilities rise fast, that gap could mean cutting back on the things you love.

Four Chill Ways to Beat Inflation

Don’t stress—there are ways to keep your wealth growing and your future braais secure. Here’s how to outsmart inflation like a pro:

  1. Mix It Up: Don’t put all your eggs in one basket. Spread your money across shares, property, inflation-linked bonds, and even some gold or commodities. A diverse portfolio is like a bakkie with 4x4—it handles rough terrain better.

  2. Pick Inflation-Proof Assets: Invest in stuff that fights back against rising prices. Think rental properties with leases that adjust for inflation or companies like Shoprite that can pass on price hikes without losing customers.

  3. Keep Tabs on Your Money: Inflation’s sneaky, so check in on your investments regularly. Chat with a financial advisor to tweak your portfolio and make sure it’s still on track to beat inflation.

  4. Go for Growth: Shares in solid companies with growth potential can outrun inflation over time. Look for businesses with strong brands or innovative products—they’re more likely to keep your returns juicy.

Make It Personal

Your life’s not a CPI stat. Maybe your medical aid’s eating up more of your budget each year, or you’re helping out family (hello, “black tax”). Those costs can hit harder than the official 5% inflation rate. That’s why you’ve got to plan for your reality. If your investments aren’t growing faster than your personal cost of living, your retirement dreams—like that beach house in Ballito—might slip out of reach.

The Bottom Line

Inflation’s not just a buzzword; it’s a real threat to your financial future. But you don’t need to be a Wall Street whiz to beat it. By investing smart—diversifying, picking growth assets, and staying ahead of your personal inflation rate—you can keep your money’s value intact and your lifestyle thriving. Not sure where to start? Reach out to a financial advisor who gets your goals. They’ll help you find investments that grow faster than the price of biltong, so your future’s as bright as a Jozi sunrise.



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